Nissan 300ZX is the name of a sports car applied in non-Japanese markets to the "Z31" and "Z32" generations of the Nissan Z that were manufactured from 1983 to 2000. As with all other generations of this platform, these cars were marketed in the Japanese domestic market as the Fairlady Z.
Sold on the Japanese market exclusively at Nissan Bluebird Store locations from 1983 through 2000 and in the United States from 1984 through 1996, the 300ZX name followed the numerical convention initiated with the Nissan S30 that was marketed in the U.S. as the 240Z, as suggested by Yutaka Katayama. The "X" designation had debuted with the previous generation Z car, the 280ZX, to signify the presence of luxury and comfort oriented features. The Z31 model of 1983 through 1989 was the more popular model, with over 100,000 more units sold than the later Z32. The Z31 continued the old S30 market positioning as a mid-priced sports car, but the target market for the Z32 generation changed by having a higher price and with consecutive increases each model year.